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Launch, lab and process posts that share one character without collapsing into one template.

Challenge

Templates wear thin.

We wanted it to be clear the posts come from the same place, without squeezing them all into one template.

Launch post: “A new perspective is rising.”
Lab post: “One form. New possibilities.”

Idea

Not one template in three colours.

Each post type has its own job: announce, experiment, think out loud. The type, the crop and the mono caption keep them recognisably ours.

Execution

One composition per job.

A launch opens a wide horizon, a lab post puts the form first, a process post only asks a question. The composition changes; type, caption and character stay shared.

Point-of-view post: “Beautiful. But what does it say?”
Process post: “What is this brand not saying yet?”
Services post: seven disciplines

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Print & StationeryA signature, kept small

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