Posters with one idea per sheet, and business cards with the logo on the front and a real person on the back.
Concept presentation; no print proofs were made.
Challenge
A bigger logo shouldn't mean a smaller idea.
In print it is easy to blow up the emblem; the hard part is leaving room for the idea in the same composition.
Rule
The emblem may bleed. The signature may not.
A large decorative crop can leave the frame, while a small, clean signature stays readable in the same composition.
Execution
One sentence, one gesture.
Each poster has one sentence and one form. One side of the card belongs to the brand, the other to the person.
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