One dominant movement per scene. Forms enter from outside the frame, slow down, settle; then the message appears.
Challenge
Motion turns into decoration.
When several things move at once, it is no longer clear which message comes first.
Principle
Nothing just shrinks away.
No endlessly spinning logos, no sound that starts on its own, and a way to pause everything that moves.
Execution
A rhythm you can measure.
Entrances 900–1400 ms, settling 300–500 ms, reading at least 1500 ms. We set these as the starting measure for our motion work.
[View all projects (7)]
Want to discuss a project?Get in touch ↗