Our own identity, built around the sun emblem we already had. Instead of decorating, the emblem reveals: an image, a colour field, a message.
Challenge
Keep the logo, find the idea.
The emblem and wordmark were already there and stayed untouched. What was missing was an idea that gave them a way to behave: a system that could carry seven disciplines without splitting into seven sub-brands.
Idea
Revealing the unseen.
Every brand has a side nobody has seen yet. The sun becomes a window that uncovers it: one dominant gesture per scene, never a repeated pattern.
Execution
Sunrise, graphite, paper.
A core palette of #FF6535, #20211F and #F5F4EF with a selective horizon blue. Plus Jakarta Sans for headlines and text, IBM Plex Mono for short technical notes.
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